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Articles are one of the most effective ways to get good positions in the search engines. Here is how the article strategy works. Suppose we walked into a restaurant and headed over to a table with 5 people. If you said, ?Are any of you musicians?? and someone raised their hand, you may believe them. If the other 4 people pointed to that person, you would certainly believe them. This is a great illustration as to how search engines operate.

If you are selling information and your website is about how to save money on weddings, people may believe you. However, if thirty people also say that your website is about that topic or even one hundred people, Google will think, ?This website must be about that topic.? Google is even more likely to believe that when it visits your webpage and sees titles and content about saving money on weddings throughout the website.

Article marketing allows you to secure a top position in the search engines for a number of keywords. How does it do this? Each article points back to your website with a link. It is like having dozens, hundreds, even thousands of websites marketing for you on a continuous basis. Because your articles have so many keywords they will give you a ton of website visitors. It also makes it easier to get search engine placement since you are targeting longer, less competitive words rather than shorter highly competitive words.

By using the article strategy, you will attract tons of visitors to your website. Many of your competitors will also give you free business because they will use your articles as well. As a result, they will be helping you build your business even if they are also selling information about the same topic you are selling information on.

Your webpage will receive a higher placement in the search engines, more people will visit your website and you will be more effective at selling information.

One of the best ways to get a top search engine position is through articles. How do articles do this? As an example, say you were to approach a table with 5 people in a restaurant. You ask the table ?Are any of you a musician?? and one person raises their hand, you will probably take their word. On the other hand, if everybody at the table points to that person, you are even more likely to take their word for it. That is how search engines work.

Pretend say you are selling information about money saving wedding strategies and you tell Google that is what your site is about, they may believe you. On the other hand, if 30 other websites or even 100 other websites tell Google your website is about that topic, Google will say ?This is probably what that website is about.? If your website also has titles and content with keywords related to weddings and saving money the search engine will believe you even more.

Utilizing this strategy allows you to get high rankings for a number of keywords and phrases instead of one. Why? Articles get ranked in the search engines and they point back to your webpage. Using articles is like having a number of sales professionals promoting your products and services for a number of keywords and phrases. With this strategy you will have a number of people find your website. You also do not have to worry about the competition that comes with smaller keywords and phrases that are on millions of websites.

As a result of article marketing, the amount of website traffic you will receive increases rapidly. It also allows you to let your competitors promote your business for free as they will make use of your articles in their content. Therefore, they will help you build your business even if they are selling information with a competing product.

The end result is better search engine positioning, more people visiting your website and you selling information more efficiently and effectively.

A common mistake is to assume that a good product is all that you need to be successful. Your product can be great but without good marketing no one will know about it. One vital component to good marketing is good copywriting. If you want to make more sales for your product you must use good copywriting to do so.

Why is copywriting so important for online business opportunities? Prior to understanding its importance in an internet marketing business, I focused my efforts of product creation. Even though I launched a new product every month, it did not necessarily make me more money. I needed a way to sell all of these new products I was creating and I needed it quickly. Therefore, I decided to focus on copywriting for my business.

One of the best copywriters in the world, Joe Sugerman once said that you can tell if copywriting is good if it gets the person reading the copy to get their money and buy the product or service. Words mean nothing in copywriting if there is no action. Here is how you write copy that causes action.

1. Research

There is an old saying if you fail to plan you plan to fail and this is true with copywriting for online business opportunities. You must research before you write. Research starts with looking at the potential customer. Identify the frustrations and problems that your prospective customer wants solved. Taking this one step will help you to resonate in the mind of your customer and make more sales than your competitors who fail to do this.

A great way to make your copy stand out is to research the vocabulary and buying bias of your customer. Take for instance engineers. If you write sales copy that is very analytical and use vocabulary that engineers use, your copy is going to be more effective with them.

Learn about your customer so you can draft a sales letter that is focused on that customer, not a general person. Personalization is the key.

Part of your research should also include looking at the product or service you are offering. You want to identify the features and benefits for any online business opportunities you are promoting. Make a list of them so you can refer back as needed. The features of the product are what the product actually does. The benefits of the product are how these features help the customer. One way to quickly identify the benefits is to go over the features and ask yourself ?So what?? Answering this question will make your copywriting better.

2. Index Cards

You probably recall index cards being used when writing papers in school. What you may not know is that they are also great for copywriting. When you answer the questions you come up with for the customer put them on the card. This will give you a lot of valuable information about your target customer. You should also include the features and benefits on the card also.

The index cards should also keep track of the words and sentences you want to appear in your copy. This makes it easier to write. The card should communicate the idea and not necessarily be the final draft of your copy.

This one technique makes it dramatically easier to write better copy. I learned this technique from master copywriter Dan Kennedy.

By utilizing these strategies for writing copy for online business opportunities your marketing will be more effective. If you fail to take the time to research you will fail to make the sale to the customer.

In our last article, we talked about how to start home business successfully with your spouse. Here are some additional tips that will help you and your spouse run that business successfully.

1. Have a set time each and every week to discuss the next week. You can use this time to divide up tasks and responsibilities and go over the important action items that need to be done. For example, you can schedule this during the mornings on Mondays. It should take place the same time all of the time otherwise it is easy to forget.

2. Separate which one of you is going to be responsible for completing each task in the business and write it down. It is a good idea to have it in a centralized location such as a white board in your home office. You can create columns for the two of you and additional columns if you have employees or people you outsource to. It should also include calendar events as well.

3. Use a large calendar to keep track of business appointments and family appointments with different colors. One of the benefits for when you start home business is you can book business appointments around the activities of your children.

4. Use strengths appropriately. Each of you should focus on what you are strong at and hire or outsource out the rest. If you are going to hire employees or contractors make sure you decide and make clear which of you they will work for and what they are responsible for working on so that there is no confusion.

5. Meet before you start home business to plan out household responsibilities. You should know who is going to pick the kids up from school and take them to their various activities. You should determine who is going to do the cooking and the cleaning around the house. Determining these tasks in advance will save you lots of frustration.

6. Figure out what each of you are working on in the business and come up with a game plan for what will happen should one of you need to step away. Think about what it will cost to hire someone to do those tasks instead. This is part of contingency planning, which is vital, especially if one of you gets pregnant or has other situations that require your attention other than the business.

Planning and thinking about these things in advance saves time, energy and money. Planning ahead of time makes it easier when you start home business.